“My advice is generally to work on your audience size and loyalty first,” she says. Listeners enjoy podcasts because there is a level of accessibility and trust with the hosts and if you can use that in an authentic way, then you can grow your show and monetize regardless of the size of your audience.įor podcaster and So You Want to Start a Podcast author, Kristen Meinzer, an engaged audience is key to a podcast’s financial success. When people listen to a podcast, they feel like they know the host and are in the room with them. Podcasting is a powerful medium because it cultivates feelings of intimacy between a podcast host and their audience. As a result, there are a couple of things you need to consider before you can even think about monetization.ĪCCESS THE COURSE NOW Before You MonetizeĪlthough it may not sound like an important step, knowing your audience, according to Josh Hallmark, the host/producer of True Crime Bullsh**, is the most critical step to monetizing your show. Yes, you need to talk about your passion, but you should also be strategic. However, most monetization strategies fail because podcasters don’t have a clear plan or a solid understanding of what goes into making a show that will generate a revenue stream. The most common way podcasts are currently generating revenues is via ads, sponsorships, listener donations, membership, and subscription models. You just need the right strategy, community, and monetization know-how. In fact, you don’t need to be the next Joe Rogan to earn a full-time income with your podcast. While reaching profitability will take work and time, it is definitely possible. ![]() But it’s not too late to start a show and make money from it. It’s true that the space is growing in popularity, and getting more packed each day. From Michelle Obama to Oprah Winfrey, to the Real Housewives of Beverly Hills, it seems like podcasting is the new craze. What is podcast monetization and how do podcasts make money? You’ve probably realized by now that almost everyone and their brother are podcasting.
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